Sales & Marketing Playbook

A competitive advantage is anything that sets one company apart from its competitors. These advantages can be price leadership – whether that be offering lower prices for less or higher prices for greater benefits – strong brand awareness, new technology, a skilled labor force, differentiation, etc. Focusing on these differences can absolutely attract more customers and lead to a higher market share.  

 

While focusing on your competitive advantages is essential, it’s also important to remember your competitors. Competitive analysis identifies your competitors, assesses their strengths and weaknesses, and selects key competitors to target or avoid. Through this analysis, you can better understand your competition and therefore implement and enhance your business strategies.  

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NOW IT’S YOUR TURN! 

Download the worksheet below. We’ve given you the space to identify your competitive advantages. We’ve also given you the space to analyze your competitors, in addition to the space to come up with new ideas to counteract your competitors.