Sales & Marketing Playbook
Hosting Events- Give Kids the World
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Through the years, the van line has featured a Silent Auction to raise money for GKTW at our annual events, from the Partnership Conference to the Van Line Summit & Awards Gala. We post about these items through the Facebook group and consumer websites.
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We’ve also hosted three Truck Pull fundraisers: 2021 in Nashville, 2022 in Indianapolis, and 2023 in Kissimmee. Besides posting on our social media accounts and website about these events, the van line also appeared on the local morning news!
2022 Indy Truck Pull Fundraiser
While the majority of the fundraising occurred on the corporate level, we also needed spectators to cheer on the competing teams and buy dinner at the onsite food trucks.​
That's why part of the effort to raise money for Give Kids The World included garnering publicity such as the 4:30 to 7 am morning show on the Indy NBC affiliate.