Sales & Marketing Playbook
Intro to Your New Brand
The branded documents guide agents to deliver cohesive, consistent messages about their van line brand both within and outside the agency network.
The Wheaton & Bekins identities consist of two elements – the wordmark and the tagline. Each one plays a significant role in the overall positioning of each brand.
The van line has put together responsive website design templates for Wheaton and Bekins agents’ use.
Every agent has an automatically generated webpage within the brand site that includes the agency’s contact information from Access.
The van line has designed a variety of sales collateral that is available for agents to customize and implement as part of their marketing strategy.
Wheaton | Bekins has a diverse library of high-quality photos and videos available for agents’ use.
Join our Facebook Groups to stay in the know about relevant topics, new tools and upcoming events.
The van line makes branded press release templates available to agents who earn certain titles or celebrate certain milestones.
Agents have wide latitude to pick and choose apparel and uniforms that will work for their specific purposes and in their regions while adhering to Wheaton | Bekins Brand Guidelines.
Wheaton and Bekins require the use of approved signage at all agencies as it applies to the interstate side of the business.
Fleet Graphics
For more information about decal sets or the Fleet Graphics Standards Manual, contact Beth Withrow, the van line’s Equipment Qualifications Supervisor:
317-558-0272 | beth_withrow@wvlcorp.com.
There is a lot that goes on in the background that sales and marketing takes care of on agents’ behalf.