Sales & Marketing Playbook
Intro to Your New Brand
The branded documents guide agents to deliver cohesive, consistent messages about their van line brand both within and outside the agency network​.
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The Wheaton & Bekins identities consist of two elements – the wordmark and the tagline. Each one plays a significant role in the overall positioning of each brand.​
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The van line has put together responsive website design templates for Wheaton and Bekins agents’ use.
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Every agent has an automatically generated webpage within the brand site that includes the agency’s contact information from Access.
The van line has designed a variety of sales collateral that is available for agents to customize and implement as part of their marketing strategy.
Wheaton | Bekins has a diverse library of high-quality photos and videos available for agents’ use.
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Join our Facebook Groups to stay in the know about relevant topics, new tools and upcoming events.
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The van line makes branded press release templates available to agents who earn certain titles or celebrate certain milestones.
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Agents have wide latitude to pick and choose apparel and uniforms that will work for their specific purposes and in their regions while adhering to Wheaton | Bekins Brand Guidelines.
Wheaton and Bekins require the use of approved signage at all agencies as it applies to the interstate side of the business.
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Fleet Graphics
For more information about decal sets or the Fleet Graphics Standards Manual, contact Beth Withrow, the van line’s Equipment Qualifications Supervisor:
317-558-0272 | beth_withrow@wvlcorp.com.
There is a lot that goes on in the background that sales and marketing takes care of on agents’ behalf.