Sales & Marketing Playbook
Logo Usage
The Wheaton & Bekins identities consist of two elements – the wordmark and the tagline. Each one plays a significant role in the overall positioning of each brand. When combined, these elements create the logomark of the Wheaton and Bekins brands.
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Agents are only able to use their own van line brand logo. No agent is permitted to use the Wheaton | Bekins logo. Wheaton agents may not use the Bekins logo and Bekins agents may not use the Wheaton logo. No agents should use the Stevens logo, Arpin logo or the Wheaton | Bekins co-branded logo. No one is an Interstate Agent for Wheaton Van Lines all Wheaton agents are Interstate Agents for Wheaton World Wide Moving.
The Wheaton logo may be used by agents on the following:
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Building signage
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Website
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Advertisements (must include U.S. DOT No. 70719 and MC 87113)
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Uniforms & apparel
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Promotional items
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Email signatures (must include Interstate Agent for Wheaton World Wide Moving or Agent for Wheaton Interstate Moving; should NOT include Interstate Agent for Wheaton | Bekins or Interstate Agent for Wheaton Van Lines)
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When using the logo agents must:
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Use the logo with tagline
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Include “Agent for Wheaton Interstate Moving” or “Interstate Agent for Wheaton World Wide Moving”
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Follow brand guidelines
The Bekins logo may be used by agents on the following:
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Building signage
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Website
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Advertisements (must include U.S. DOT No. 2256609 | MC 770031)
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Uniforms & apparel
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Promotional items
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Email signatures (must include Interstate Agent for Bekins Van Lines, Inc.; should NOT include Interstate Agent for Wheaton | Bekins or Interstate Agent for Wheaton Van Lines)
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When using the logo agents must:
-
Use the logo with tagline
-
Include “Agent for Bekins Van Lines, Inc.”
-
Follow brand guidelines