Sales & Marketing Playbook
Press Releases
Positive press is always helpful for branding. The van line makes branded press release templates available to agents who earn certain titles or celebrate certain milestones. Need help writing a press release about another topic? Reach out to wheatonmarketing@wvlcorp.com, and we’ll be happy to help.
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Available Templates:
Annual Awards
These releases are made available at the beginning of every year for the new winners.
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Individual Sales
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Group Sales
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Group Hauling
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Spire
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Years of Service
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Customer Loyalty
Anniversaries
Agents are welcome to make use of this template for different anniversaries, including but not limited to:
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Company founding anniversary
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Van line affiliation anniversary
Agent of the Month Awards
Monthly award given to an agent on both Wheaton and Bekins
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Silver Certification
The template is included in the packet sent to each newly certified agent.
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​Press Releases Sent From the Van Line:
New Agent Announcements
Wheaton | Bekins always welcomes new agents to the network by sending press releases to local media contacts in their area through our media distribution software. That release is also distributed via other methods:
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Press release given to local agent to share with vendors, referrers and other partners
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Blog post published to the van line customer site
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Social media story posted to van line accounts on Facebook and Instagram
Agent of the Year Announcement
Alongside the video that celebrates their achievement, the van line creates and sends a press release to the local area and industry media contacts announcing the Bekins and Wheaton Agents of the Year. The announcement is also made in a blog post on the website, and the press release is sent to the agent winner for their use, whether they want to frame it, send it to vendors, etc.
Drivers of the Year Announcement
The van line creates branded press releases announcing the Bekins and the Wheaton Drivers of the Year and sends the releases to industry contacts. The releases are also used to create blog post announcements on the van line websites and made available to the agencies for which the drivers work.​
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Lifetime Achievement Award Announcement
The van line marketing department writes a press release announcing the Lifetime Achievement Award winner and sends the release to industry contacts. The release is also used to create a blog post announcement on the van line website and made available to the agency for which the driver works.
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