Reputation Management
Every business owner knows upset customers tend to leave more reviews, so it’s important to drown them out. With so many moves happening during the summer, it’s the best time to ask happy customers to write reviews.
Post-peak is a great time to sift through those reviews and make sure you’ve responded to all of them, good or bad. Use the Review Response Template to get you started.
For more on reviews (why and how to get them), watch Steve Fecko, owner of B2E Marketing, walk you through everything you need to know about reputation management, including:
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Why Your Agency Needs Reviews (now, more than ever)
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Google / SEO / GBP changes and their impact
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How reviews impact SEO, ranks, clicks and conversion
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User reaction / search / experience (2021 statics update)
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Moving industry stats
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What’s important in reviews (managing, monitoring, gathering, responding)
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Why monitor
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Why respond
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How to get reviews
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How to ask
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Text vs email vs on-site
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Best practices and examples
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DIY or third party – which is better?
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DIY: Pro / con and how to do​
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